Growing up in West Michigan, William Pichler spent most of his time making Kent and Ottawa counties his stomping grounds. Lived in Comstock Park until 1998 when he wanted to escape and moved to Portland Oregon. Then realized he missed the greatness that is West Michigan and moved back to Grand Rapids, then Holland, Grand Haven, Hudsonville and finally settled in Grandville after he married the love of his life.

At Grand Rapids Community College, William Pichler studied the residential building trades and went on to be a contractor, eventually slowing down to be a home inspector.

After the birth of his first daughter William Pichler decided to find a way to spend more time working from home with his family and became a real estate agent.